Janhvi Kapoor appointed brand ambassador of Bhima Jewellers as brand eyes wider reach
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the jewellery retailer looks to strengthen its presence across markets and connect with consumers across different regions. The association is part of the brand’s efforts to expand its audience while continuing to focus on craftsmanship, trust and cultural relevance.
With a legacy spanning 100 years, Bhima Jewellers has built its presence in the jewellery retail sector by catering to customers across generations. The appointment of Janhvi Kapoor aligns with the brand’s plans to reach a wider consumer base while maintaining its established relationships with existing customers.
Janhvi’s visibility across India is expected to support the brand’s efforts to connect with consumers across regions and demographics. The collaboration also reflects Bhima Jewellers’ approach to engaging with a new generation of buyers whose preferences combine cultural traditions with contemporary relevance. Through the association, the brand aims to strengthen its consumer engagement while adapting to changing purchasing patterns.
The partnership also draws a connection between Janhvi’s association with South India and Bhima Jewellers’ regional roots. The brand intends to use this alignment to introduce its South Indian heritage to a wider national audience while continuing to build on its existing market presence.
Sharing her thoughts on the association, Janhvi Kapoor said, “Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy.”
Commenting on the appointment, a Bhima Jewellers spokesperson stated, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor’s warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”
Founded in 1925 by Shri K. Lakshminarayana Bhattar, Bhima has established itself as a jewellery brand associated with craftsmanship in South India. The company currently operates 21 stores across Karnataka, Andhra Pradesh and Tamil Nadu, alongside an e-commerce platform.
With Janhvi joining as its brand ambassador, Bhima Jewellers aims to build on its regional foundation and expand its reach across India. The collaboration forms part of the brand’s broader strategy to increase visibility, engage with a wider consumer base and support its long-term growth across markets.
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